A highly competitive environment, knowledgeable consumers and fast pace of technology are keeping business enterprises on their toes. Today business research has become key for survival of any business entity. It aims to provide information to solve Managerial Dilemmas in all functional areas. This conference will provide an opportunity to enhance knowledge and skills required to solve business problems and meet the challenges of a fast paced decision making environment. This Conference will focus on how to apply research across various functional areas of business. The Conference aims at bringing together the best minds, both in the corporate and academic fields, to one forum and discusses the issues, challenges, strategies and recent trends in area of business research.